***Brand-new report on evangelical lapsed donors! Why do donors stop giving? Important New Insight on Your Lapsed Donor File By Jared Matthews Strategy and Research Manager, BBS & Associates Every donor-supported organization knows what a lapsed donor is … or,…
By Vince Mancari, Digital Strategist Google has announced that by February 2024, new Gmail requirements targeting bulk email senders — those who send over 5,000 messages to Gmail accounts each day — will be enforced. These measures are aimed at…
By Ben Keating, Digital Project Manager It was decades ago when digital cookies first appeared — those bits of data that track your website visitors. Then came a wave of privacy alarms, so we’ve become accustomed to websites leading with…
By Jared Matthews, Strategy and Research Manager You remember the panic just a few years ago — a world scrambling to pivot away from in-person events and interactions to social distance during the pandemic. For many nonprofits, this meant transforming…
By Jared Matthews, Strategy and Research Manager No doubt you’re already familiar with the two behemoths of online advertising — Google and Facebook. Your nonprofit probably already has active campaigns going on at least one, if not both, of…
By Vince Mancari, Digital Project Manager The Google search engine is your friend … your most popular friend, at that. When designing your ad campaigns, it should be on your “go to” list digital ad campaign placement. But there’s…
By Ben Keating, Digital Project Manager What’s the value of testing in a digital fundraising campaign? Maybe you’re already generating good results from the strategies you’re implementing without testing — it hasn’t hurt your organization in terms of connecting with…
By Shannon Goodwin Senior Project Manager, BBS & Associates As spring begins, you may find yourself thinking about cleaning your home, your workspace, your overflowing email inbox … but what about your donor data? While often neglected, systematically clearing…
By Jared Matthews Strategy and Research Manager, BBS & Associates I love checklists. They help me stay on track, especially when I am venturing into something new. Plus, there’s a great sense of accomplishment that comes from checking things off…
By Amy Nicely Senior Project Manager, BBS & Associates “I’m glad to meet you.” That’s what we say. But when someone trusts your ministry with their email address, that’s the time to say it and mean it. Communicate effectively…
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