By Shannon Goodwin Senior Project Manager, BBS & Associates As spring begins, you may find yourself thinking about cleaning your home, your workspace, your overflowing email inbox … but what about your donor data? While often neglected, systematically clearing…
By Shannon Goodwin Senior Project Manager, BBS & Associates The great Winston Churchill is credited with saying, “He who fails to plan is planning to fail.” Thankfully, we are not talking about the rise and fall of a nation…
By Jim Alexander Vice President, BBS & Associates You’ve got to tell the SOTO … the Story of the One! We shared in a recent blog post how important it is to include stories in your appeal communications. Now…
By Amy Wachtel Vice President, Ministry & Creative Services BBS & Associates As astounding and upsetting as this truth might be, it’s important to know: a donor is not automatically inspired to give just because your cause is great. What…
Are my donors and I moving through time at the same pace? Probably not. If a donor gives only twice a year, I may imagine her saying to herself, “Hmph! I’m only giving to those people twice a year!” But…
You want new donors, of course. But what if, instead of welcoming new donors, we’re unwittingly shutting them out? We do it accidentally, blindly. How? We devote enormous energy to accomplishing the work of the ministry itself (a good thing)… …
Years ago, the wife of a ministry leader would only allow the editorial staff to print the ministry’s magazine in black and red. In another ministry, the wife of the ministry leader signs off on all the ministry’s marketing plans.…
I see myself in you A familiar face in the picture What’s the Big Kahuna of donor relationship? Relevance. Here’s where the greatest number of ministry trains leave the tracks. Unfortunately, relevance is the most conspicuously absent component of friendship in the…
5 Hard Questions Mailing less often is hardly ever the solution to a donor relations problem. Commercial advertising agencies have spent billions of their clients’ dollars researching and proving the “principle of multiple impressions.” This principle dictates that a buyer doesn’t buy the…
Mailing too often? “We’re mailing too much.” Many ministry leaders, CEOs, managers, staffers, and board members feel this way. “We have to back off,” they say — “people are sick of getting so much mail.” It’s easy to understand how ministry personnel could get such…
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