Nonprofit Donor Research
Studies With Deeper Insight
Our research and testing results equip you to break through the noise and confusion and engage your donors effectively on a long-term basis. Along with our ministry development partners Campbell Rinker and Grey Matter Research, we conduct valuable research to identify ministry and fundraising trends and provide you with the insight you need to make wise strategy decisions.
Donor Research to Elevate Your Fundraising Strategy
Donor Confidence Report
Fall 2025
In a season marked by uncertainty, Christian donors are reevaluating their giving priorities.
Our latest Donor Confidence Report, conducted by Campbell Rinker, reveals key shifts in donor sentiment and behavior — and offers actionable recommendations to help your ministry thrive.
Key Insights
- Fewer donors expect financial stability; more anticipate challenges.
- The perception of giving as “essential” is declining.
- High-income households are reporting lower earnings.
- Year-end giving intentions remain steady but cautious.
How can you respond to the challenges and move forward despite uncertainty?
Access the full report now — which includes recommendations and guidance to navigate the rest of 2025 with clarity and confidence.
New Donor Study
American Christian Donors in 2025
New donor acquisition is perpetually a critical goal for donor-supported organizations. And it’s usually an expensive one. With estimates suggesting the number of American donors is falling year-over-year, donor acquisition is becoming even more important. See what this study of 602 Christian donors found about their openness to supporting a new charity or ministry, and how many have already done so in the last 12 months.
Lapsed Donor Study
Insights for Reactivating Donors
Every donor-supported organization knows what a lapsed donor is. In many organizations, these people are considered to have “stopped giving.” But is this really true? In this study of donors from 28 ministries, we found something that might surprise you. There are actually many different types of lapsed donors. Get the full report to learn more.
Midlevel Donor Study
Research You Need, Results You Can Trust
How does faith factor into the giving patterns of evangelical midlevel donors? Are their midlevel gifts unusual, or habitual? How do they prefer to give, and to receive information from the organizations they support? How do they differ from other evangelical donors, and other charitable donors in general? This study reveals the answers…
3 Keys to Powerful Ministry Storytelling
Make a Lasting Connection with Donors
Let BBS help you unleash the power of a great story for your ministry — and see the results. This resource will help you identify the components of a compelling testimony … understand the importance of storytelling for your unique ministry … communicate the value, impact, and success of your ministry through authentic stories … and get results by making a powerful connection with your donors.
Let’s Connect
Free Discovery Call
Get a trusted partner who will put in the hard work — with a servant’s heart — and knows how to generate direct mail dollars for your mission. We’ll get to know your one-of-a-kind vision and collaborate with you to effectively move your ministry into the future.
Learn how to leverage your donor data in order to drive strategy and deliver results. We’ve been coming alongside nonprofits for decades — some ministries have been with us for 10, 20, even 30 years and more. Let’s connect, and start this journey of maximizing your reach together. Complete the form below and request a free discovery call with our team!
