Midlevel and Major Donor Strategy — Maximized
The BBS Difference
We see midlevel and major donor work as ministry. Most of your best donors see their giving to you the same way.
In our almost 40 years of service to Christian nonprofits, and through God’s grace and provision, we have developed best practices and created tools to maximize the potential of your midlevel and major donor work. We’re ready to explore every angle with you, and help you deepen relationships with your best donors today!
One Size Does Not Fit All
Cookie-Cutter Won’t Cut It
Pre-set playbooks and pre-determined programs just won’t cut it when it comes to your midlevel and major donor strategy. You need the flexibility and freedom that BBS offers through a custom approach — one that’s well thought out and fits you and the heart of your best donors.
Your calling is unique, and our goal is to come alongside you to help create a midlevel and major donor program that fits who you are.
Midlevel Donors Deserve Your Attention
Overlook At Your Own Risk
Don’t underestimate the midlevel donors on your file. This group is often overlooked by nonprofits, which is a tragedy if you ask us. While midlevels only make up about 1% of a nonprofit’s donor file, they provide about 30-35% of an organization’s revenue. When you make midlevel donors part of your fundraising strategy, you’ll be surprised at how much further they’ll help you take your mission.
We will look at your data and implement strategies to invest your resources wisely and maximize midlevel results. Get coaching and best practices for your reps on how to prioritize their work each month, how to ask for donations, and how to talk with donors as relationships develop — while representing your ministry’s brand well at each step.
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“BBS & Associates goes the extra mile for us, every day. They’ve worked hard to know Food for the Hungry’s heart and soul. We really feel that the BBS team is walking alongside us in ministry.”
Beth Allen – Storygather Enterprises
Key Areas of Mid + Major Donor Strategy
Interacting with, cultivating, and fostering relationships with your midlevel and major donors involves several key factors. BBS will help you focus on what information matters, and when, through…
Donor & Program Analysis
Conducting a Donor Performance Index (DPI) will show you on a regular basis where your organization is excelling — and where we may need to focus together on improving results. We will not only look at the resulting data of a DPI, and do a wealth append if needed, but we’ll also explore how the structure and systems of your ministry are impacting results. We’ll work with you on a thorough analysis of what your donors are experiencing and how to ensure that your systems are supporting, as effectively as possible, your work with your highest-giving donors.
Mid & Major Donor Strategy
After all data research and analysis is concluded, BBS will work with your team to recommend marketing and relationship strategies that will best fit your ministry’s DNA. Our desire is to establish a plan that maximizes fundraising potential but also fits the ministry brand you have created.
Mid/Major Department Structure
BBS has studied and worked with a great number of organizational structures. If it serves you well, we can help you identify a structure that will best support your work. Our team is made up of seasoned CDOs and VPs of Marketing who once sat in your seat and would love to come alongside you in building the best team possible, organizing it to help you win.
Rep Coaching & Training
Your midlevel and major donor program is only as strong as your midlevel and major donor reps. Our team can do quarterly, monthly, or weekly hands-on training with midlevel reps to get them up to speed, and we’ll work with your major donor reps to make sure they’re taking a very tailored, very relational approach. We can help reps learn what approaches work best, and when — how to ask, how to talk with different levels of donors as relationships are built, and how to introduce opportunities to put your ministry in their will using donor history and the results from a wealth append.
Acquisition & Growth Strategy
“Where do we find new mid and major donors?” We hear this question frequently, and it’s an important one, since acquisition is a key to growth across all segments of donors. BBS can partner with you to create a working development strategy. We’ll study where your mids and majors are coming from and what opportunities you may have to expand and cultivate others.
Campaigns & Events
Opportunities for further connection include special campaigns, vision trips, and even overnight or multi-day destination events. We will help you decide which opportunities will likely be most effective, work toward them, and bring dedicated partners in to help you accomplish them.
Digital Marketing Insights
Latest Post
- Slowly “Live slowly enough to think deeply about God.” —J.I. Packer My prayer this week: Heavenly Father, quiet the noise around me and deepen my awareness of your presence. Let my thoughts rest in who you are and shape my life with the wonder of your mighty love. Today, I will be still and know that you are God. Amen.
Major Donors Are Humans
Building Relationships Is Key
Though it may be tempting to think of higher donors as assets — or, conversely, as friends too close to ask for an investment in your ministry — we can help you balance your approach to midlevel and major donor relationships.
Because we’re just as passionate as you are about building the Kingdom through your unique calling, we are deeply committed to putting relationships first — in our strategies, in our communications, and in all we do to propel midlevel and major donors to their fullest potential.
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Insights into Evangelical Mid-Level Donors
Research that Unlocks More Impact
How does faith factor into the giving patterns of evangelical midlevel donors? How do they prefer to give, and to receive information from the organizations they support? Get the answers to these questions and many more inside this extensive research report.
Data-Driven Decisions
Beginning With the End In Mind
Data is a great starting place, and a strategic indicator, for your midlevel and major donor program. We’ll help you get the data and reporting in place so that every decision you make builds a strong foundation that furthers your God-given mission. Through careful consultation and a focus on your ministry’s needs and capabilities, we’ll do the hard work with a servant’s heart — to maximize your midlevel and major donor strategies.
Data Insights Get Discovery Call
Want to Elevate Impact?
What’s Your Score?
If you’re unable to answer the following questions, you’re not alone! But claiming your free Discovery Call — using the form below — will help you quickly discover how you can strengthen relationships with midlevel and major donors while cultivating their trust and confidence in your work.
- Can you detail your mid and major retention rate from the last three years and how it compares with the industry?
- How many donors came onto your file with an initial major gift? And where did these donors come from?
- How are you measuring and evaluating the engagement level of your major donors? How does event attendance, volunteering, or other participation factor in?
Let’s Connect
Free Discovery Call
Get a trusted partner with a track record of results who will put in the hard work — with a servant’s heart. We’ll get to know your one-of-a-kind vision and collaborate with you to effectively move your ministry into the future.
Learn how to leverage your midlevel and major donor data in order to drive strategy and deliver results. We’ve been coming alongside nonprofits for decades — some ministries have been with us for 10, 20, even 30 years and more. Let’s connect, and start this journey of maximizing your reach together. Complete the form below and request a free discovery call with our team!
