New Donor Study
What the research says about American Christian Donors in 2025.
The stats are telling. Fewer Americans are donating overall (down 5.3% nationally in late 2024) and fewer are sticking around (retention dropped 4.6%). These numbers mean finding new supporters is more important than ever.
Let BBS help you understand what potential Christian donors are thinking … their demographics … what they need from you … and who they are most drawn to support! Our nationwide survey of new donors with respected research partner Grey Matter Research offers you important insights and actionable recommendations for acquiring new donors, and keeping them.
Cut through the chatter, gain clarity on the mindset of new donors, and make your message count in the days ahead…
