Lapsed Donor Study

Consider this:

• How you see lapsed donors and how lapsed donors see themselves are very different.
• 60% of lapsed donors describe themselves as “having paused their giving,” with the intention of giving again in the future.
• It typically costs less money to reengage a lapsed donor than it does to bring in a new donor.
• According to our research (and experience!), lapsed donors generally reengage at a higher giving level than new donors come in at.

Successfully reengaging your lapsed donors is a strategic and effective way to further your ministry’s calling in these challenging times!

You’ll discover more in our full report, based on our nationwide survey with respected research partner Grey Matter Research, offering you important insights and actionable recommendations for connecting with your lapsed donors.

Let us help you foster real connection, engagement, and loyalty with your donors — and make your message count in the days ahead!