Direct Mail Fundraising is Far From Dead
Make Your Mission Resonate in the Mail
While direct mail fundraising may seem outdated, you might be surprised to learn that mail still produces the vast majority of charitable income for nonprofits. Your ministry saves time, energy, and money when you get direct mail strategy right. We understand direct mail marketing to its very core.
Our team has this fundraising channel down to a science (combined with creativity) — so let our experts help you put your best foot forward, generating optimal donor response to your mail!
Results That Last
Trust The Numbers.
If you look at the data, you’ll find direct mail giving is still the strongest giving channel for most nonprofits. Mail offers a personal touch, making it a vital part of your fundraising strategy – even with younger donors. We know how to utilize direct mail appropriately for each donor segment to help you build a healthy donor base for years to come. With God’s provision, we’ve been doing it with clients for over 20 years.
Convoy of Hope Case Study
Raising Emergency Funds When Time is Short
Challenge: When a series of devastating hurricanes hit in rapid succession, long-term ministry partner Convoy of Hope needed BBS to act fast.
Solution: We produced and mailed a hugely successful Hurricane Harvey Urgent Gram — a type of emergency mailing using pre-printed stock that takes very little time to produce — in just two days. Then we dropped another effective Hurricane Irma Urgent Gram in just four days.
Read Moreprojects helping hurricane victims.
“We have had the privilege of working with BBS for 25 years. BBS is among the best in the nation because they treat their clients as partners and operate at the highest level of integrity.”
Hal Donaldson – President | Convoy of Hope
Digital Marketing Insights
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Meet Donors in the Mail
Maximize Your Reach
Regardless of what development stage your ministry is in, BBS is the ideal partner for helping grow your donor base and raising the funds you need. By employing proven strategies — like Ask, Thank, Report, Repeat — we’ll come alongside you to create compelling content, boost your direct mail fundraising results, and maximize your reach to meet — and exceed — your goals.
Acquisition
Successfully and consistently bringing in new donors who will catch your ministry’s vision could not be more crucial to your long-term success. BBS has developed effective strategies to get it done — with decades of experience in new donor generation to back you up.
Retention
We’ll tell your story effectively to current donors, driving response with planned messaging throughout the year that clearly demonstrates the impact they’re making and inspires them to continue their support.
Lifetime Value
It’s not easy to keep donors engaged and inspired to give over a span of years. But our experience with multi-faceted strategies will help you hold on to donors for the long haul and give you better opportunities to be included in their will or estate plan.
Keys to Direct Mail Fundraising Success
What’s Your Score?
If you’re unable to answer the following questions, you’re not alone! But you might want to claim a free discovery call below to hear how you can avoid wasting your investment in direct mail marketing.
- What percentage of your first-time givers last year gave a second gift?
- What’s your go-to package for direct mail prospecting?
- What’s your cost to acquire a new donor through the mail, and how does it compare to your digital cost to acquire?
- How likely is a first-time mail giver to give a second gift?
- What segmentation should you use for a housefile mailing to generate a maximum response?
Let’s Connect
Free Discovery Call
Get a trusted partner who will put in the hard work — with a servant’s heart — and knows how to generate direct mail dollars for your mission. We’ll get to know your one-of-a-kind vision and collaborate with you to effectively move your ministry into the future.
Learn how to leverage your donor data in order to drive strategy and deliver results. We’ve been coming alongside nonprofits for decades — some ministries have been with us for 10, 20, even 30 years and more. Let’s connect, and start this journey of maximizing your reach together. Complete the form below and request a free discovery call with our team!
