Write From Your Heart…

Write from your heart

 

If you want to build a relationship with your donors (a must if you want to keep your donors), you need to build the components of a friendship into your communications with your donors.

One of these components is colloquialism. What is colloquialism? It is just a big fancy word for not using big fancy words.

Forget about perfect college-paper composition when you’re writing a letter to your donors. Write from your heart. Connect to your donor using language she can understand.

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