The Importance of Relevance…

The Importance of Relevance



The marketing of your ministry must make the ministry relevant to the donor.

You may talk all about your organization, you may talk all about the specific needs you’re facing, you may talk all about the lives that will be touched and transformed by God through your efforts, and you may ask me — implore me — to help you accomplish something important and wonderful … but I will respond only to the extent that I see myself in the picture.

The appeal must be about me; it can’t be just about you.


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