When it comes to asking your donors for help, you must “stay on message.” If you’re not getting enough response from your target audience, it may be because your messages to them are all over the map.
In today’s frenzied marketplace, with a zillion messages zinging through every donor’s life every day, you need a message that communicates the unique mission of your ministry. Here are four critical guidelines to follow:
- Your message needs to be a single, simple thought.
- Your message will need to be something you can live with for a long time, because you will need to communicate it to your donor frequently.
- Your message must be expressed in terms the donor understands.
- Your message must count to the donor