Ministry is a team sport
To avoid schizophrenia, where “ministry” is run separately from “marketing” in your ministry, you must acknowledge the fact that ministry is a team sport.
The leadership is only one part of the team. The staff forms other parts. Volunteers are a part of the team. A development agency may be part of your team. Perhaps most critical of all, the donor is a part of the team.
We are all members of the body of Christ, and certainly your ministry is a significant, distinct component of that body. It follows, then, that your ministry must function by the same processes and within the same parameters as the body as a whole. And denigrating the role of any member of the body is … well, a no-no.