Increase the Quality of Your Donor’s Life
Is your donor’s life better because of her relationship with your ministry?
Where ministry marketing consists exclusively of appeal letters, it’s difficult to establish a feeling of “quality relationship” in the heart of a donor. The donor, after all, is being relentlessly asked for help. But there are ways to become a quality friend to your donors.
Newsletters demonstrate the dividends of the donor’s investment. Thank-you letters and thank-you calls deepen the bond of friendship. Give your donors gifts — insights, ministry products, whatever — that will improve their lives.
Become valuable to them. Then they’ll become valuable to you.