Remarkably, our research proved that the active donor and the lapsed donor are not very different people.
They have about the same qualities in the organizations they’re involved with (as we shall see). Moreover, they are usually literally the same person.
Christian donors typically give to as many as 10 or more organizations over any two-year span — so that while a donor is lapsed with one ministry, she is still active with another, and vice versa.
Chances are, she thinks of herself as “active,” if she thinks of herself at all. In her busy life, your ministry is simply one piece of the mosaic.
Evangelical donors give to 10 ministries over a 2-year span.
Like what you read and want to learn more? Check out some of our books.