Friend-raising, Not Fundraising!
The components of a successful donor relationship are very much the same as the components of a successful friendship.
You talk to your friends in a certain way. You reveal certain things to your friends. You lower your guard with your friends in ways that you don’t lower your guard with, say, the Fed Ex courier.
And fortunately, in the case of most ministry organizations, much of your relationship with your donors is conducted through the mail, which is a very private venue for communicating the private thoughts that only friends would exchange. This, then, is the heart of donor response. Look at the ways friends communicate, and you’ll find the best way to establish relationship with your donors.