As you communicate with your donors, be yourself. Be the same person all the time.
Remember, your donors are not nearly as full of your message as you are — and not nearly as full of your message as you need them to be!
What is your ministry about? Tell them again. Then tell them again. Beat the drum of your mission statement, and beat it relentlessly.
Don’t confuse consistency with creativity … or the lack thereof! Consistency doesn’t mean dull or boring. So while you maintain your message, be sure to develop packages and write letters that are interesting, creative, and eye-catching.