A winning formula…

A winning formula


Those involved in your ministry’s major donor program must remember the ministry’s mission — even as they never forget to raise money for your ministry. Here’s an example.

Chris Cole, 26 years old, had no fundraising background, but she had a passion for the ministry. She was trained as a field rep and began making calls and visits on her own. Within six months, she was raising 40% more than her wage.

Because she was the ministry’s first field rep, there was no significant pool of donors. She had no choice but to make a lot of ‘cold calls,’ contacting prospects out of the blue and asking for the opportunity to get together and talk about the ministry.

She was warned that she would get a lot of no’s before she would ever get a yes — statistically, it was likely that she would be rejected eight times for every one acceptance. Half an hour into her first day at work, she called down the hall: ‘I’m halfway to a yes!’ She had been turned down four times. But she was persistent. She was engaging.

When she got into a relationship with someone, she never forgot the mission — the mission of the organization she was representing, which filled her with joy and energy, and her specific mission as a field representative of that organization: to raise money for the achievement of the organization’s ministry goals. Chris Cole is the kind of field rep you need to build your major donor ministry.


Like what you read and want to learn more? Check out some of our books.


Copyright © 2015 BBS & Associates, Inc. / All Rights Reserved. /